RIF Africa Doubles Down on Bigisub as Platform Transforms into Everything Marketplace Ahead of 3-Year Celebration
From utility payments to social media services, wealth growth, and business tools. Bigisub is becoming the one-stop platform for Nigerians
When Bigisub launched in 2023, it was a simple utility platform. Pay your electricity bills. Buy airtime. Handle basic transactions.
Two years later, it's becoming something much bigger.
As the platform approaches its 3-year operational milestone in 2026, RIF Africa is transforming Bigisub into what insiders are calling an "everything marketplace". A single platform where Nigerians can access services that previously required jumping between multiple apps, websites, and service providers.
What's Coming to Bigisub
The expansion isn't just an upgrade. It's a complete reimagining of what a Nigerian digital platform can offer.
Done-For-You Social Media Services
Not everyone is tech-savvy. Not everyone has time to manage their social media presence. Bigisub's marketplace will connect users with verified service providers who can handle content creation, account management, and digital marketing, all accessible through the platform.
For small business owners who know they need an online presence but don't know where to start, this is a game-changer.
Bills and Betting Payment
The core utility services remain. Electricity, airtime, data, cable TV. But the payment ecosystem is expanding to include betting funding and withdrawals, making Bigisub a central hub for everyday financial transactions.
Sophisticated Reseller Membership
Agents and entrepreneurs can access tiered reseller programmes with competitive margins. The platform is building a distribution network that rewards active participants and creates genuine income opportunities for those willing to put in the work.
Afroxtend Wealth Growth Access
Through the platform's integration with the REGA partnership network, verified users can access Afroxtend, the agricultural partnership programme that has operated for over 8 years without a single partner dispute. This brings wealth-building opportunities directly into the Bigisub ecosystem.
Free Premium Services for Registered Businesses
Here's something most platforms won't offer: registered businesses on Bigisub will gain complimentary access to premium features. RIF Africa is betting that supporting legitimate businesses creates a healthier ecosystem for everyone.
Sales and Accounting Trackers
Perhaps the most practical addition. Built-in tools that help users track sales, monitor profits, and simplify tax remittance. For the average Nigerian entrepreneur managing everything in notebooks or scattered spreadsheets, this is infrastructure that actually makes business easier.
Why This Matters
The Nigerian digital space is fragmented. You need one app for bills, another for transfers, another for business tools, another for services. Each platform takes its cut. Each requires separate logins, separate verifications, separate headaches.
Bigisub is consolidating these needs into a single ecosystem. Not by doing everything poorly, but by building specialized features that work together seamlessly.
The platform's evolution reflects a broader philosophy at RIF Africa: create infrastructure that serves everyday Africans, not just the tech-savvy elite.
The Agent Network
Behind Bigisub's growth is a network of agents and resellers who have been active since launch. These aren't just users. They're distribution partners who earn from transactions and referrals.
As the marketplace expands, so do the opportunities for agents. New service categories mean new revenue streams. Better tools mean easier management. The 3-year milestone isn't just a celebration of the platform's survival. It's a foundation for scaling the network to the next level.
Getting Started
Whether you're looking to pay bills, access services, or build an income stream as an agent, Bigisub is available now on both Apple App Store and Google Play Store.
The marketplace features roll out progressively through 2026, but establishing your account and transaction history now positions you for priority access to new features as they launch.
For partnerships, business enquiries, or collaboration opportunities, connect with the RIF Africa team at rif.africa/engage.
About RIF Africa
RIF Africa is a research and development organisation focused on technology and agriculture, with operations across the African continent. Bigisub joins Subpadi and the REGA partnership network as part of RIF Africa's growing ecosystem of platforms designed for accessibility, reliability, and real-world utility.